Improve what matters
Reduce complexity and focus product development on experiences that make a meaningful difference.
LEADERSHIP / KRAG AUTOMATION
Amit Singh.
Founder, Krag Automation
For Amit Singh, technology has never been simply about adding more features. It is about making life more intuitive, connected and comfortable.
He founded Krag Automation with a vision to create products and solutions that enrich lives through practical innovation—bringing together concept, design, manufacturing and support.
Amit SinghFounder · Krag Automation
HIS JOURNEY
From curiosity to connected living.
An innovation-led approach, with a simple promise to put people at the centre of technology.
Business foundationsBBA studies in Lucknow, Uttar Pradesh
Management perspectiveMBA from G. H. Raisoni University, Nagpur, as reported in his published profile
Entrepreneurial visionMaking connected electronics practical, approachable and useful
“Upgradation and Innovation” — a principle that shaped Krag's vision of technology serving everyday life.
THE KRAG PHILOSOPHY
Engineering that places people first.
Design with purpose
Bring hardware, software and real-world usability together rather than treating them as isolated disciplines.
Keep evolving
Use testing and iteration to make technology more consistent, resilient and intuitive.
Act with integrity
Hold quality, trust and long-term customer relationships as guiding values.
IN THE PRESS
Krag Automation, featured in The Leaders Globe.
Read the 2019 profile, “Smart Touch for Modern Living”, and the 2021 feature on Krag's automation journey.